Ryan’s Auto Parts is Detroit’s premiere junkyard, yet many people outside of the neighborhood still haven’t heard of it. Enter a little social media outreach powered by web video advertising. Quick editing combined with informative narration and a little background beat make for a perky, one-minute web promo. Without the pressure of stuffing everything into a 30-second TV spot format, Ross, the narrator, was able to mention all the special features he wanted to highlight. Since this commercial web video consists of three basic ingredients: location footage, narration and music, it is inexpensive to produce and delivers a lot of bang for the buck. It’s also full of information, so that even people who have heard of Ryan’s Auto Parts or Ryan’s Pick-a-Part will probably learn something new.