seo web video
Google recently announced that they would extend “instant preview” in order to make video searches faster and more interactive. The idea is to let viewers spend less time searching and more time watching videos by including more information during the search process. Users just click on the small magnifying glass to the right of the search description in order to see a pop-up with more detai. The catch is, depending on your browser, it might be easy or not so easy to enable instant preview so that you can see the magnifying glass in the first place.
Exact measurements of web video’s ROI are difficult to come by since video is usually a piece of a larger social media puzzle. Using video means buying into the bigger picture of how best to engage clients in a web environment. Online video is an effective way to promote your brand and practice good business ethics – in this light, it is likely to help in some ways that you can measure and some ways that you can’t.
Even if you’re not into cooking shows, chances are you’ve seen one or two. The ones on TV are usually personality driven and web cooking shows just tend not to be very good. Here is an example of an internet cooking show with a twist: the laughs are more important than the food. Videoburst hired actors who made an actual recipe from scratch, but we don’t actually expect people to run out and make it. While Jeff and Joyce successfully make a delicious and healthy Apple Tree Salad, they actually spend more time arguing with each other, sometimes forgetting the viewer is even there. The idea is that a restaurant chain, grocery store chain or popular food website can use an amusing cooking show like this one to reach out to a larger audience. This particular cooking show webisode is a pilot created to show potential sponsors how a series of short, entertaining videos could drive a branding or social media campaign. If it’s professionally produced, quirky and a little bit different like this one, it just might develop a following and go viral. In that case, a modest investment reaps huge rewards for the sponsor.
My buddies at Affordable Website Specialists twisted my arm, set up my blog, updated my website and finally got me to get on the other side of the camera for this website testimonial by yours truly. It was my way of putting my money where my mouth is when I tell my clients how easy it is to make a video testimonial. The basic ingredients are a green screen headshot and lots of time lapse footage from my personal collection. It was fun to do a favor for my friends, play around with seemingly unrelated video clips and come up with some pretty corny double meanings in the narration. Hopefully the point of this web testimonial was not lost in the special effects: these guys know what they’re doing and I recommend them.
I told Kevin and Rob of Affordable Website Specialists that I would produce a new homepage video for them, featuring their unique father-son web design partnership, if they would take a chance and really let me have some fun with it. Turns out they’re the ones who had the fun. If you watch this video and see how much material they cover, you’ll probably be shocked when you see the total duration is only one minute and thirteen seconds. (Warning: do not try this at home.) Syncing the on-camera narration, voice-over, music, stills, videos, screen shots, etc. into a coherent and very short story is no easy trick. But then, these guys are no ordinary web designers. For instance, can you see the spinning logos on their shirts in the final shot? Check it out.