comedy web video
“Always Open” Gets it Right with Short, Edgy Webisodes
Mar 28th
One of these days, someone will pull off a webisode this good without famous people, but we’re still waiting for that day. Until then, Always Open, a branded entertainment series for Denny’s Restaurants, will have to do. Host Dave Koechner interviews Jason Bateman in the series opener in just under four minutes of non-stop, quirky entertainment. You might be surprised that Denny’s is going this far out on a limb to attract young people who have the munchies to its all-night restaurants (thus the title of the series, Always Open). If so, just wait until you see the second installment where Koechner interviews Sarah Silverman. (Even farther out.) But it has to be edgy in order to grab the attention of the target audience. This is the future of entertainment in more ways than one: short form, web-based, highly targeted and very tightly edited. And in the case of this particular web series, the title might also refer to the “anything goes” attitude of the host who even declares in the opener, “I have a good imagination.”
See the series opener here: http://www.youtube.com/watch?v=QMYZf7LtBjY
10 Best Funny Viral Videos
Mar 18th
Here are the ten best funny and heartwarming viral videos, in the opinion
of the experts at videoburst. These mostly feature kids, animals and a few grownups.
The number of hits per video goes up every day – these numbers are current as of 3-1-11.
(If you are REALLY in a hurry, skip 4 down to The Sneezing Panda. At 17 seconds, it
is a one-liner that would make Henny Youngman jealous.)
Enjoy the two bonus videos!
RickRoll’D
44 million
http://www.youtube.com/watch?v=oHg5SJYRHA0
Evolution of Dance
163 million
http://www.youtube.com/watch?v=dMH0bHeiRNg
Charlie bit my Finger Again!
276 million
http://www.youtube.com/watch?v=_OBlgSz8sSM&feature=related
The Sneezing Baby Panda
95 million
http://www.youtube.com/watch?v=FzRH3iTQPrk&feature=related
Christian the Lion
15 million
http://www.youtube.com/watch?v=zVNTdWbVBgc
David After Dentist
80 million
http://www.youtube.com/watch?v=txqiwrbYGrs
Backin’ Up Song by Auto-Tune the News
8 million
http://www.youtube.com/watch?v=qIoG4PlEPtY
JK Wedding Entrance Dance
61 million
http://www.youtube.com/watch?v=4-94JhLEiN0
The Landlord
75 million
http://www.funnyordie.com/videos/74/the-landlord-from-will-ferrell-and-adam-ghost-panther-mckay
Her Morning Elegance
17 million
http://www.youtube.com/user/vidburst#p/a/f/1/2_HXUhShhmY
OK Go – This Too Shall Pass
24 million
http://www.youtube.com/user/vidburst#p/f/4/qybUFnY7Y8w
Pink Glove Dance (for breast cancer awareness)
12 million
Funny Cooking Videos can Drive Traffic
Jan 25th
Even if you’re not into cooking shows, chances are you’ve seen one or two. The ones on TV are usually personality driven and web cooking shows just tend not to be very good. Here is an example of an internet cooking show with a twist: the laughs are more important than the food. Videoburst hired actors who made an actual recipe from scratch, but we don’t actually expect people to run out and make it. While Jeff and Joyce successfully make a delicious and healthy Apple Tree Salad, they actually spend more time arguing with each other, sometimes forgetting the viewer is even there. The idea is that a restaurant chain, grocery store chain or popular food website can use an amusing cooking show like this one to reach out to a larger audience. This particular cooking show webisode is a pilot created to show potential sponsors how a series of short, entertaining videos could drive a branding or social media campaign. If it’s professionally produced, quirky and a little bit different like this one, it just might develop a following and go viral. In that case, a modest investment reaps huge rewards for the sponsor.