Adobe just came out with a report titled “Top 10 Tips for Optimizing ROI with Dynamic Content” about how “rich and relevant” media like video increases return on investment.

Some of the salient points from the report that relate specifically to video:

“Deliver dynamic experiences to all devices”

This is a hot topic now, for obvious reasons.  Video has to work on all size and shape of mobile device, in addition to relics like computers.  The operative idea here is to have a “mobile optimized site.”  I couldn’t agree more.

“Deliver details to break down the touch and feel barrier.”

I like the wording of this tip.  Video should be tactile and jump off the page: you should “feel” it on more than one level.  It’s much more than a question of dynamic vs. static.  Video should create a bridge, an immediate connection between you and your viewers.

“Videos have proven their ROI”

Adobe claims that their Scene7 product has increased closing stats by 30% for their customers who have tracked it.  Especially when used in conjunction with enhanced graphics such as multiple image views on retail sites, video gets more buyers to the finish line faster.

Now I know the main reason they sent me this report was to get my email address, but it’s not like my email address is a big secret…